PROFESSIONAL EXPERIENCE

American Bar Association – Chicago, IL
2011 – Present
Director, Digital Marketing
Transforming how the American Bar Association defines success in the digital space. Strengthening relationships with members and prospects of the world’s largest professional membership organization. Develop the ABA’s strategy and presence in digital channels. Partner daily with ABA entities, Information Systems and member leaders to advance the Association’s web presence, explore new e-mail engagement strategies, evolve our social media footprint and grow ShopABA.org web store revenues. Lead high performing team of digital marketers and serve as senior marketing leader, reporting directly to Chief Marketing Officer.

Notable Accomplishments:
Increased americanbar.org site engagement and traffic over 30% through the launch of enhanced member experiences (ABA Member Directory), strategic redesigns (ABA Member Resource Centers), sophisticated member acquisition programs (Rewards for Referrals) and championing rich media content distribution.

Firmly established an ABA social media footprint resulting in over 500% growth in audience size and engagement across Facebook, Twitter and LinkedIn, supported by a comprehensive social editorial strategy and integrated audience acquisition programs.

Broke single-day non-dues revenue records with first-ever ABA ecommerce programs—Cyber Monday and 48-hour sales—for the Association’s ShopABA.org web store, which grows by over 1,000 books and 400 CLE products every year.

Evolved the Association’s e-mail programs and e-mail relationship with members and customers through the launch of an E-mail Preference Center, the complete redesign of e-mail marketing suite of templates and integration of personalized product recommendations delivered dynamically in e-mail communications.

Deliver, share and present best practice consulting, training and thought leadership to ABA marketers and hundreds of volunteer member leaders, positioning the department and its staff as the Association’s leading subject matter experts in digital marketing.

Accenture, LTD. - Chicago, IL
2007 - 2011
Digital Marketing Lead
Champion all online marketing initiatives for the Technology division to drive client and prospect awareness, knowledge, preference, consideration, and loyalty. Integrate online programs into market development lifecycle, sales process, and divisional strategy. Develop integrated Internet marketing strategies and align campaigns, programs, and tactics with business and marketing goals. Partner with marketing leadership to plan, execute, evaluate, and optimize Internet marketing programs by leveraging proven channel strategies, best practices, tools, and preferred resources.

Notable Accomplishments:
Exceeded program goals, industry standards, and KPIs of other mainstream online advertising channels with 1%+ click-throughs and 20% conversions via comprehensive paid search campaign.

Increased touch points with target audience and subscriber base by further integrating new media content and Web 2.0 technologies including RSS feeds for service-line content, blog creation and promotion, and new podcasts.

Played key role in increasing unique visits to Accenture.com by 14% and over 130% increase to other web properties through development and introduction of integrated online programs.

Demonstrated expertise in cutting edge web delivery channels by exploiting their use in integrated programs including build of Flash sites and applications, desktop widget, community-based portals, and online video programming applications (WebTV).

Partnered with marketing, sales managers, and interactive agencies to plan, execute, evaluate, and optimize Internet marketing programs including paid search, online advertising, e-mail marketing, and third-party sponsorships supported by multiple new HTML e-mails, landing pages, and microsites.

Contributed to fueling sales channel with $458K in new business and $194M in web-based leads and opportunities by planning, designing, and executing integrated online programs.

Northern Trust Corporation – Chicago, IL
2002 - 2007
Second Vice President, Corporate Online Marketing
Led cross-functional design, development, and editorial teams to execute ongoing design and development for firm’s retail, institutional, and third-party web sites (NorthernFunds.com, NorthernInstitutionalFunds.com, and NorthernTrustInvestments.com). Drove strong online presence by developing site standards, championing enterprise-wide technology and web initiatives, and consulting with business partners and leaders to strategize, prioritize, and align annual marketing goals with electronic marketing needs. Directed execution, evaluation, and optimization of third-party micro-sites and electronic branding campaigns and programs. Managed corporate online marketing team and special programs/projects/tools budgets. Web site performance measurement and online marketing programs subject matter expert (SME).

Notable Accomplishments:
Established NorthernFunds.com as one of Dalbar, Inc.’s Top 25: Best Websites in the Mutual Fund Industry by initiating, maintaining, and executing site design, architecture, content, usability, and functionality, as well as integrating corporate, sales, and marketing objectives on website.

Increased qualified site traffic by 10% through partner/third-party site relationships and electronic marketing including banner advertising, content integration, co-branding, site sponsorship, and electronic newsletters.

Expanded marketing communications channel and touch points by enabling sales organization to reach both B2B and direct to consumer markets through development of e-mail marketing capability and targeted e-mail marketing programs.

Built and structured team of designer and web metrics specialist to deliver pure Internet marketing tactics including paid search, banner advertising, and landing pages.

Provided company with transparent view of online audience and site interactions, as well as ability to justify and prioritize site management and online investments, develop reporting structures, and analyze ROI for web-based marketing efforts through implementation of web analytics solutions.

Mesirow Financial, Inc. – Chicago, IL
1999 - 2002
Manager, Electronic Marketing (2001-2002)
Electronic Marketing Analyst (1999-2001)
Created and led execution of web design, development, and online communication initiatives, as well as conceptual designs for interface, multimedia, and content development. Collaborated with division leader to develop strategic and functional Internet initiatives. Defined and managed site performance metrics, analysis, and reporting. Maintained website quality, content, and functionality. Established corporate intranet design and content standards.

Notable Accomplishments:
Increased organic site traffic 40% by spearheading development and implementation of website and search engine optimization strategy.

Led cross-functional Internet application and design teams comprised of firm’s Internet Task Force and external design/solution providers to execute two website redesigns.

Fueled revenue growth by leveraging online techniques to build lead generation and sales tools including Flash-based offering/service demos and sales presentations.

Enhanced internal communication by leading development, production, and distribution of internal electronic newsletters.

Prior experience with Stein Roe Mutual Funds as Marketing Specialist and Account Rep (1997-1999).

EDUCATION, CERTIFICATION & AFFILIATIONS

Master of Science in E-Commerce Technology,
Graduated with Distinction – DePaul University; Chicago, IL (2005)

Bachelor of Science in Finance
University of Illinois; Urbana-Champaign, IL (1997)

Web Commerce Certificate
DePaul University; Chicago, IL (2000)

American Marketing Association (AMA)
Chicago Internet Marketing Association (CIMA)